Steve Meyers

Hi, I'm Steve.

I've spent the better part of 25 years in digital strategy, product, and technology leadership — mostly in media and digital publishing. I help teams shape strategy early, align around clear business requirements, and navigate complex publishing ecosystems without getting lost in the tooling or the politics.

What Signal & Tactic is

Signal & Tactic is my own vehicle for selective, independent advisory work and passion projects. It grew out of wanting more balance in my life: room to take on a smaller set of direct engagements, explore ideas, and stay honest about what I can take on — alongside the bulk of my practice, which runs through Fueled today.

I'm not trying to build an agency or scale a team. I keep this practice intentionally small, hands-on, and focused on work where I can be genuinely useful.

The kind of work I do

Most of my work sits at the intersection of strategy and execution: discovery and roadmap definition, business requirements and early-stage product direction, and strategic facilitation with cross-functional teams. I also advise on CMS, audience data, analytics, and monetization decisions when publishing platforms are in scope. Whether the path is through Fueled or someone reaches me here, I tend to work best with teams that know they need to evolve but don’t yet have a clear starting point—and are looking for a partner to bring structure, clarity, and forward momentum.

What else I'm up to

Right now, I'm also spending time on a few passion projects outside of consulting. Signal & Tactic gives me the room to do that — to stay curious, build things I care about, and keep learning. That balance is the whole point.

I'm also a proud dad to a 13-year-old and a 17-year-old, and a husband who is deeply involved in and grateful for family life.

Get in touch

If any of this resonates — or you just want to say hello — I'd love to hear from you.

I live about an hour north of Philadelphia, so I'm in New York City and Philly often. Baltimore, Washington, D.C., and the rest of the corridor are easy drives or trains. I'm always up for a cup of coffee if you'd rather meet in person.

Steve Meyers

© 2025 Signal & Tactic LLC